Le mot du jour : "nudge" ou quel est le lien entre un coup de coude, des mouches dans les toilettes et un escalier musical?

Pour le savoir lisez cet article du magazine Slate sur le prix Nobel d'économie 2017 décerné à Richard Thaler, spécialiste de l'économie comportementale et père-fondateur de la théorie du "nudge".

Nudge (noun) : the act of nudging someone or something: I gave him a nudge to wake him up.

To nudge : to push something or someone gently, especially to push someone with your elbow to attract the person's attention

He nudged the cat off the sofa so that he could sit down.

To coax or gently encourage (someone) to do something.

‘We have to nudge the politicians in the right direction’

Per sapere che cos'è il nudge in italiano

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